SEO (Search Engine Optimization)

Search Engine Optimization, or SEO, is the practice of optimizing your site to rank higher in the regular search engine results (not the sponsored links) for the terms you want to rank on. Here at Vizad, we take a white-hat approach to optimizing your site, thus decreasing the chances of the engines thinking your site is "spam."

So what determines how well your site ranks in the search engines? Actually, there are quite a few factors. To complicate things, the search engines are constantly updating their "algorithms," the formulas used to determine each site's relevancy.

SEO for Traffic

The most common purpose for SEO is to increase the traffic to your website. If you are a dentist in Richmond, Virginia, for example, you can generate a lot of business by optimizing your site for the term "Richmond dentist", "Virginia dentist" or "Richmond Virginia dentist."

SEO is a powerful form of marketing because after putting in the initial legwork and time, you do not pay for each additional user on your site. If you are ranking on the term "Richmond dentist," you will pay no more for 10,000 visitors than you would for 100. The volume of visitors depends solely on how many people are searching for that term.

SEO for Brand Management

What are people saying about your company? Sometimes people are disappointed with your products or services - obviously in these cases you should go out of your way to find these customers and rectify their problems.

Other times, however, your competitors may be trying to rank their site or a bad review of your site on the search engines for your company's name. We have extensive expertise in protecting your brand and managing your reputation in the search engines.