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Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing a website to rank higher in the search engine results pages for pre-determined keywords. Vizad employs experienced SEO professionals that are dedicated to bringing first-rate results to its customers. In the ever-increasing online world, we are dedicated to helping you 'be found.'

SEO Services

Keyword Research

Before beginning an SEO campaign, it is essential to evaluate the keywords that internet browsers would use to find your website. If you are a dentist in Richmond, Virginia, for example, you can generate a lot of traffic by ranking well on keywords like "Richmond dentist", "Virginia dentist" or "Richmond Virginia dentist." Vizad's keyword analysts are prepared to help you determine which keywords will have the potential to drive the most traffic to your site.

On-page optimization

The first step in any successful SEO campaign is to ensure that you have a well-optimized website. Making SEO-focused improvements to a website is called "on-page optimization," one of Vizad's areas of expertise. To ensure that a website is well optimized for its targeted keywords, Vizad conducts a thorough analysis of the website. From this analysis, Vizad generates a detailed report of suggestions that will help each page become more search engine friendly. Vizad then collaborates with its clients to ensure that these suggestions are implemented in a timely and effective manner.

Off-page optimization

Once you have a well-optimized website, the next step is to build its authority with the search engines via linkbuilding. Linkbuilding is the process of increasing the number (and quality) of websites that link to your URL. An effective linkbuilding campaign helps your website gain the authority required to rank well in search engine queries.

Vizad employs an experienced team of linkbuilders that produce efficient, verified results. Unlike many other SEO firms, Vizad's linkbuilding team places an emphasis on avoiding SEO tactics that could trigger a search engine to flag your website as "spam."

With time, Vizad is capable of taking your website from "online obscurity" to page-one of major search engine searches.

Why SEO?

Traffic

The most common purpose for SEO is to increase the traffic to your website. SEO is a powerful form of marketing because after putting in the initial legwork and time, you do not pay for each additional user on your site. If you are ranking well on the term "Richmond dentist," you will pay no more for 10,000 visitors than you would for 100. The volume of visitors depends solely on how many people are searching for that term.

Brand Management

What are people saying about your company? Sometimes people are disappointed with your products or services - obviously in these cases you should go out of your way to find these customers and rectify their problems.

Other times, however, your competitors may be trying to rank their site or a bad review of your site on the search engines for your company's name. We have extensive expertise in protecting your brand and managing your reputation in the search engines.